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Actionable Web Analytics: Using Data To Make Smart Business Decisions by Jim Sterne, Shane Atchison, Jason Burby

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Part III. Proven Formula for Success

It’s easy to be skeptical of a “proven formula for success,” but we really believe this will help you grow your business successfully. Over the last decade, we’ve helped dozens of businesses, many of them Global 500 firms, focus their web efforts and reap the benefits of a data-driven strategy. In this section of the book, we’ll drill down into the details and give you a clear roadmap for success.

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