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Actionable Web Analytics: Using Data To Make Smart Business Decisions by Jim Sterne, Shane Atchison, Jason Burby

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Chapter 7. Monetizing Site Behaviors

It’s all about the money. For many businesses, the only “action” that matters is driving revenue into the company and profit to the bottom line. Fortunately, web analytics can have a significant impact on monetization of online initiatives. Instead of trying to guess how valuable a change to the site will be, monetization models show you exactly what will happen. When someone in the organization says “show me the money!” show them this chapter instead.

Chapter Contents

The Monetization Challenge

The first time you try to put data to work to make a positive impact on your site, you may be surprised at the ...

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