May 2007
Beginner to intermediate
288 pages
7h 29m
English
book
Actionable Web Analytics: Using Data To Make Smart Business Decisions
by Jason Burby, Shane Atchison, Jim Sterne
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Chapter 8. Getting the Right Data
In this chapter, we’re going to look at common data types that can help you better understand your web business and, more important, your customers’ interaction with your business. In particular, we’ll focus on behavioral, attitudinal, competitive, and transactional data. We’ll explain how they’re used, and what they can and can’t do. We’ll also examine how you should compare performance both inside and outside your organization.
Chapter Contents
Primary Data Types
In previous chapters, we’ve talked at length about leveraging data ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.