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Actionable Web Analytics: Using Data To Make Smart Business Decisions by Jim Sterne, Shane Atchison, Jason Burby

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Part II. Shifting to a Culture of Analysis

The first section of this book provided a general overview of the strategic issues that are impacting all businesses on the Web today and the place that web analytics can play in addressing those issues. This next section turns the focus “inward” to your business and provides some insights to the organizational changes necessary for addressing the larger strategic issues.

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