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Active Server Pages 3.0 from Scratch by Nicholas Chase

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Letting the World Know You're Out There

At the time of this writing, there are something like 360 million Web sites out there, and they're all vying for those precious moments that we want to spend with our users. We used to say that one of the great things about the Web was that a little mom and pop shop could have the same impact as a multibillion dollar corporation on the Web.

Then we said that the great thing about the Web was that anybody could have a Web page. The bad thing about the Web was that anybody could have a Web page.

Eventually, the potential complexity for sites grew so much and there was so much competition in terms of getting noticed that it seemed like the only way that a mom and pop shop could compete was by spending tremendous ...

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