September 2021
Beginner to intermediate
272 pages
6h 45m
English
book
An Audience of One: Drive Superior Results by Making the Radical Shift from Mass Marketing to One-to-One Marketing
by Jamie Turner, Chuck Moxley
Content preview from An Audience of One: Drive Superior Results by Making the Radical Shift from Mass Marketing to One-to-One Marketing
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HOW TO TURN CONSUMER PRIVACY INTO A STRATEGIC BENEFIT FOR YOUR BRAND
In my experience as an ad agency owner, people say they are a little creeped out by ads that follow them around the internet. But then they put the “creeped out” aside because hey—there’s a deal on kitchen tiles!
—MIKE TURNER, PARTNER/CREATIVE DIRECTOR, RED LETTER MARKETING
Privacy is a funny thing. Not ha-ha funny, but interesting funny: what people say about privacy and how they behave around it are two separate things. For example, how many times have you typed your credit card information into an e-commerce site without checking to find out how they’re storing your data? ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.