An Audience of One: Drive Superior Results by Making the Radical Shift from Mass Marketing to One-to-One Marketing

HOW TO TURN CONSUMER PRIVACY INTO A STRATEGIC BENEFIT FOR YOUR BRAND

In my experience as an ad agency owner, people say they are a little creeped out by ads that follow them around the internet. But then they put the “creeped out” aside because hey—there’s a deal on kitchen tiles!

—MIKE TURNER, PARTNER/CREATIVE DIRECTOR, RED LETTER MARKETING

Privacy is a funny thing. Not ha-ha funny, but interesting funny: what people say about privacy and how they behave around it are two separate things. For example, how many times have you typed your credit card information into an e-commerce site without checking to find out how they’re storing your data? ...