THE SALES FUNNEL ISN’T DEAD. IT JUST NEEDS A KICK IN THE BUTT.
The marketing funnel can give marketers funnel vision. In focusing on the transaction over the relationship, marketers can lose sight of the actual consumer the funnel was designed to reach.
––TOM FISHBURNE, FOUNDER AND CEO, MARKETOONIST1
OK, the first few chapters of the book covered a lot of ground. Part 1 discussed what 1:1 marketing is and how it differs from mass marketing. Then Part 2 discussed how your consumer is changing and that you need to keep up with those changes. And it also discussed what a 1:1 campaign actually looks like.
This chapter discusses the sales funnel and ...
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