PUTTING IT ALL TOGETHER
Humans make decisions based upon logic and feelings, and your feelings are informed by your experiences. Therefore, if your experience sucks, then they won’t buy your product. But if they have a great digital experience, they feel like you’re awesome and they buy your product.
—SIMON BERG, CEO, CEROS
We’ve covered a lot of ground over the past 18 chapters, haven’t we? There’s a lot to digest here, so let’s do a quick recap of some of the key concepts we’ve covered throughout the book. Then we’ll give you with a step-by-step action plan to help you crawl, walk, and then run with your next 1:1 marketing plan.
One of the ...
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