September 2021
Beginner to intermediate
272 pages
6h 45m
English
book
An Audience of One: Drive Superior Results by Making the Radical Shift from Mass Marketing to One-to-One Marketing
by Jamie Turner, Chuck Moxley
Content preview from An Audience of One: Drive Superior Results by Making the Radical Shift from Mass Marketing to One-to-One Marketing
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INDEX
Page numbers followed by f and t refer to figures and tables, respectively.
A/B split testing, defined, 104
ABM (see Account-based marketing)
above the fold, defined, 104, 105f
account-based marketing (ABM):
about, 183
in B2B companies, 193
digital advertising for, 187–188
accounting software, 183
Acxiom, 67, 140, 145, 204, 207, 231, 267
ad delivery technology, 46
ad fatigue, defined, 104
AdAge, 163
addressability:
across devices, 224
defined, 105
and identity, 211
and technological innovations, 17–18
addressable TV, defined, 105
Adobe, 4
AdQuire, 145–146
advanced TV, defined, 106
advertising:
display, defined, 111
print, for B2B marketing, 187
programmatic, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.