September 2021
Beginner to intermediate
272 pages
6h 45m
English
book
An Audience of One: Drive Superior Results by Making the Radical Shift from Mass Marketing to One-to-One Marketing
by Jamie Turner, Chuck Moxley
Content preview from An Audience of One: Drive Superior Results by Making the Radical Shift from Mass Marketing to One-to-One Marketing
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FOREWORD
You say you want a revolution. Well, you know, we all want to change the world.
—THE BEATLES
Our first book together, The One to One Future: Building Relationships One Customer at a Time, was finally published in August 1993. We had been working on it for more than three years, after meeting each other by chance at the Toledo Advertising Club in January 1990. Don was an advertising executive from New York, and Martha was a marketing professor in Ohio. We discovered that we each had been trying to work out how the advertising and marketing world might be changed by interactivity—whenever it arrived in full force.
The prevailing myth in those days was that when interactivity arrived, consumers would be able to watch a commercial on television, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.