YES, B2B MARKETERS CAN ALSO BE 1:1 MARKETERS
To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.
—BRIAN HALLIGAN, COFOUNDER AND CEO, HUBSPOT1
If you’re a B2B company, you’re probably wondering if 1:1 marketing is even a possibility for you. A lot of the examples used in the book are B2C case studies. And let’s face it, if you’ve been working in B2B for a while, you realize that the quantity and precision of data for businesses is not like the seemingly limitless data available for B2C marketers.
Don’t worry. Both authors of this ...
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