September 2021
Beginner to intermediate
272 pages
6h 45m
English
book
An Audience of One: Drive Superior Results by Making the Radical Shift from Mass Marketing to One-to-One Marketing
by Jamie Turner, Chuck Moxley
Content preview from An Audience of One: Drive Superior Results by Making the Radical Shift from Mass Marketing to One-to-One Marketing
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
YES, B2B MARKETERS CAN ALSO BE 1:1 MARKETERS
To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.
—BRIAN HALLIGAN, COFOUNDER AND CEO, HUBSPOT1
If you’re a B2B company, you’re probably wondering if 1:1 marketing is even a possibility for you. A lot of the examples used in the book are B2C case studies. And let’s face it, if you’ve been working in B2B for a while, you realize that the quantity and precision of data for businesses is not like the seemingly limitless data available for B2C marketers.
Don’t worry. Both authors of this ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.