April 2022
Intermediate to advanced
456 pages
11h 11m
English
Content preview from Automating Salesforce Marketing Cloud
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 3: SFMC Automation Best Practices
Now that you know the basics of automation theory and the automation capabilities that are baked into Salesforce Marketing Cloud (SFMC), we will dive into the best practices for utilizing and building such automation. Whether you are using Automation Studio or Journey Builder or some combination of the two, following these practices should help you find the most efficient solutions for your needs.
Best practice, especially in Marketing Cloud, can be a broad term; so, for this chapter, we will be focusing on things such as performance, efficiency, scalability, contextual decision making, and personal preferences. That said, best practice is not always the best solution – so, take these as guidelines ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.