Chapter 7: The Power of In-Step APIs
Now that you've been introduced to the magic of Script activities, we wanted to bring you to the next level up – in-step API execution. What exactly is in-step application programming interface (API) execution? For us to define that and how to utilize it to make your Marketing Cloud capabilities so much more powerful, we need to cover the following topics:
- What are APIs? A very quick general overview of APIs.
- The REST and SOAP APIs in Marketing Cloud: An overview of the two types of API (REST and SOAP) that are available inside Marketing Cloud.
- How are the native scripting functions and WSProxy best used in the platform? Here, we will look at some of the simpler, native functions in the platform around API ...
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