April 2022
Intermediate to advanced
456 pages
11h 11m
English
Content preview from Automating Salesforce Marketing Cloud
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Chapter 10: Exploring SFMC as a Piece of the Puzzle
In the last chapter, we covered some key concepts and important considerations when approaching both custom integrations and out-of-the-box solutions, as well as hybrid approaches. But how can we build on this knowledge in order to start tackling more specific use-cases that we might encounter within a Salesforce Marketing Cloud (SFMC) context? Understanding the differences between things such as point-to-point and hub-and-spoke integrations gives us insights that we can use during our implementation and solutioning phase. It isn't applicable if we can't find real-world applications for the solutions to begin with.
So, how can take the leap from a generalized concept to a useful solution?
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