Chapter 6: The Magic of Script Activities
Data and extract, transform, load (ETL) are a highly impressive part of the capabilities of Marketing Cloud, but what we feel are the most powerful capabilities all start with the magic of Script activities. Script activities are part of Automation Studio activities and allow you to execute server-side JavaScript (SSJS) within automation. Within this chapter, we will dig into the following topics:
- Script activities (SSJS and AMPscript): What Script activities are in relation to Marketing Cloud and automation, as well as how SSJS and AMPscript are used inside Script activities.
- Overview of SSJS in Marketing Cloud: SSJS is the proprietary language of Marketing Cloud and is required to be used in a Script ...
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