B2B Marketing Strategy

ACKNOWLEDGEMENTS

I had been blogging about B2B marketing for a number of years when I started to think about writing a book. Blogging was my way of thinking about and working through the marketing challenges I was facing in my working life and I was astounded at the response I received from my blogs.

But writing a book is very different from writing a blog, and I just couldn’t seem to begin. My utmost thanks goes to Tim Hughes, author of Social Selling, whom I met at a B2B marketing networking event. Tim not only encouraged me to write a book, he introduced me to his publisher who has become my publisher. My special thanks go to Kogan Page commissioning editor, Jenny Volich, who believed in the themes I wanted to address and helped me through ...