December 2017
Intermediate to advanced
216 pages
5h 50m
English
Content preview from B2B Marketing Strategy
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INDEX
Note: page numbers in italic indicate figures or tables.
3D marketing 73–90 see also 3D Marketing System for Strategy and Planning
applied to business strategy 88–89
as a business growth strategy 89–90 see also case studies
3D Marketing System for Strategy and Planning 73–88, 89, 74
differentiate, develop and deliver 74
eight-step marketing planning framework 84–88, 84
1. purpose and objectives 84
2. business and market context 85
3. target audience(s) 85
4. programme/campaign tactics and channels 85–86
5. timeline 86
7. measure and evaluate 87
8. think different, do different 88
the marketing plan and its go-to-market ecosystem 81–84, 83
strategy: four-step framework – goals, why, where and how 75–81, 75
1. articulating ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.