December 2017
Intermediate to advanced
216 pages
5h 50m
English
Content preview from B2B Marketing Strategy
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
08
What makes a great B2B marketer?
The majority of up and coming marketers today simply do not have the proper grounding in the marketing discipline; and they don’t believe they need it. They firmly believe that marketing today is completely different from everything that came before, so the past does not apply. In B2B – and professional services in particular – we’ve done little to disprove or change this thinking. Too many of the people we hire or those who are already a part of our teams do not know or care about the history, the theory or the fundamental marketing principles and techniques that must be learned in order to become more than great project managers or tacticians. They simply don’t possess the rigour, knowledge or wider thinking ...
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