December 2017
Intermediate to advanced
216 pages
5h 50m
English
Content preview from B2B Marketing Strategy
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Shouldn’t we be thinking more about what’s really worth marketing?
Quality needs to become an imperative for our marketing. It should surpass quantity every time. We need to start doing far fewer things, but do them to the very highest standard, and we need to agree that standard throughout the organization. Good enough is no longer good enough any more. This may mean having some difficult conversations with parts of our businesses. We may need to stop doing those activities that aren’t providing the outcomes our business requires. We may need to stop supporting other parts of our business altogether.
Quality is thus ultimately about making choices on where we focus our attention, and therefore where we place our time and our budgets.
In the ...
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