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B2B Marketing Strategy
book

B2B Marketing Strategy

by Heidi Taylor
December 2017
Intermediate to advanced
216 pages
5h 50m
English
Kogan Page
Content preview from B2B Marketing Strategy

ABOUT THE AUTHOR

Heidi Taylor has been a B2B marketer her entire career, spanning 25 years and multiple industries, from IT hardware and software, to telecommunications and professional services. She is a consultant, speaker and prolific blogger with a passion for working with the next generation of marketers to ensure they have the perspective and tools to achieve their goals and maximize their abilities in a continually changing business landscape. Her expertise is in strategy and planning, and in creating powerful integrated marketing programmes and campaigns that help organizations engage meaningfully with their customers.

She is a sought-after ...

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Publisher Resources

ISBN: 9780749481070