B2B Marketing Strategy

10

Customer engagement for the social era

For better or worse, social media has forever and fundamentally changed our lives, both professionally and personally. It doesn’t matter whether we are ‘digital natives’ or are old enough to remember a time before the internet, social media’s impact on how we connect and communicate will continue to influence the world in which we live and work.

A mere five years ago, B2B marketers were just beginning to talk about social media as a ‘game-changer’. We can debate the relative merits and metrics of its use, but today most of us have adopted social media to a greater or lesser extent as a platform and channel within our wider B2B marketing activity. The best among us have integrated social media successfully ...