December 2017
Intermediate to advanced
216 pages
5h 50m
English
Content preview from B2B Marketing Strategy
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06
Doing different for B2B marketing
CASE STUDY Unilever’s four strategic principles
I continue to believe that B2B marketing can and must learn from the B2C marketing world. For many years I have attended the Marketing Week Live conference that’s held in London every spring. Many of my colleagues in B2B have tended to dismiss these types of events because they are mainly consumer focused. But as our customers in B2B continue to bring their consumer buying behaviours into our B2B world, I find that B2C marketing can and does offer us both guidance and inspiration.
I’ve learned a lot about marketing from Unilever over the years. In May 2015, at the Marketing Week Live conference, I listened to the then senior VP of global marketing, Marc Mathieu, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.