December 2017
Intermediate to advanced
216 pages
5h 50m
English
Content preview from B2B Marketing Strategy
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REFERENCES AND FURTHER READING
Introduction
Davies, A (2015a) How to get sales to use your marketing content [blog], Salesforce, 10 September [Online] https://www.salesforce.com/blog/2015/09/how-to-get-sales-to-use-your-marketing-content.html [accessed 7 March 2017]
Davies, A (2015b) How to fix the $50bn problem in B2B content marketing [blog], Econsultancy, 3 September [Online] https://econsultancy.com/blog/66882-how-to-fix-the-50bn-problem-in-b2b-content-marketing/ [accessed 5 March 2017]
MacDonald, J in Morin, A (2014) The questions that should keep business leaders awake at night, Forbes [Online] https://www.forbes.com/sites/amymorin/2014/04/14/the-4-questions-that-should-keep-business-leaders-awake-at-night/ [accessed 18 March 2017]
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.