April 2013
Beginner to intermediate
336 pages
8h 14m
English
Content preview from Big Data For Dummies
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Chapter 12
Defining Big Data Analytics
In This Chapter
Using big data to get results
Finding what’s different with big data
Exploring the challenges of analyzing big data
Examining analytics tools for big data
Up until this point, we’ve been spending a lot of time describing the infrastructure you need to support your big data initiatives. However, because big data is most useful if you can do something with it, the question becomes, how do you analyze it?
Companies like Amazon and Google are masters at analyzing big data. And they use the resulting knowledge to gain a competitive advantage. Just think about Amazon’s recommendation engine. The company takes all your buying history together with what it knows about you, your buying patterns, and the buying patterns of people like you to come up with some pretty good suggestions. It is a marketing machine, and its big data analytics capabilities have made it extremely successful.
The capability to analyze big data provides unique opportunities for your organization as well. You’ll be able to expand the kind of analysis you can do. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.