Big Data For Dummies

Chapter 22

Improving Business Processes with Big Data Analytics: A Real-World View

In This Chapter

Seeing why companies need big data analytics

Improving customer service with text analytics

Predicting the next best action with big data

Preventing fraud with big data

Understanding the business benefit of integrating new sources of data

It is becoming clearer every day that business decision makers need to be able to interpret data differently if businesses expect to keep up with rapid market changes. C-level executives know that future success depends on innovation and building more predictive, responsive, and personalized customer experiences. Success also depends on reducing risk and making governance and security a priority. Meeting these changing business requirements demands that the right information be available at the right time. Many companies see big data analytics as central to their business strategy to increase the level of partner and customer engagement and to decrease ...