April 2013
Beginner to intermediate
336 pages
8h 14m
English
Content preview from Big Data For Dummies
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Chapter 20
The Importance of Big Data to Business
In This Chapter
Using big data as a business planning tool
Incorporating big data into your company’s planning process
Making business decisions with big data
Starting your big data journey
The idea of managing data to transform business is nothing new. As long as organizations have been capturing information about their business processes, their customers, their prospects, and their products, a big data problem has existed. It was simply not economical or practical for companies to be able to effectively manage all the data across their organizations. Therefore, for the past 30 years, companies have had to make compromises. Either data management professionals would have to compromise by saving only snapshots of data or they would have to create separate databases to store segments of data. Companies have tried complex work-arounds to try to integrate data together to improve business decision making. This often required programmers to develop complex programs to create the right business view of data.
The gating factors keeping ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.