Bottlenecks: Aligning UX Design with User Psychology

©  David C. Evans 2017

David C. Evans, Bottlenecks, 10.1007/978-1-4842-2580-6_15

15. Schedules of Reinforcement

David C. Evans¹ 

(1)Kenmore, Washington, USA

Your meme—your mobile app, social media service, or video game—is now beginning to be quite advantaged over its competitors. You have optimized it to survive the bottlenecks of attention, perception, memory, and disposition, and if you have done so, we have rewarded you by engaging with your invention.

• We clicked.

• Well. Once anyway.

Since it’s a lot of work to get us this far, you should now consider how to get us to click again. And again. And ultimately leave your app running all day. Experts in operant psychology have known since the 1950s how to motivate us to do that, and that is the subject ...