Bottlenecks: Aligning UX Design with User Psychology

©  David C. Evans 2017

David C. Evans, Bottlenecks, 10.1007/978-1-4842-2580-6_23

23. Six Degrees of Recommendation

David C. Evans¹ 

(1)Kenmore, Washington, USA

So let’s say you’ve achieved perfect alignment between the design of your digital innovation and our psychological bottlenecks, and in that way, our receptivity is maximized. Just how many recommendations would it take to reach everyone?

Did we just say everyone? Believe we did. And we meant everyone. On planet Earth.

By 2015, Microsoft Office was used by 1.2 billion people in 107 languages; Google search by at least 1.2 billion in 130 languages; and Facebook by at least 1.6 billion in 142 languages. ⁱ Each of those companies spread faster than the last, albeit only to one or two sevenths of ...