March 2022
Beginner
416 pages
11h 44m
English
Content preview from Business Plans For Dummies, 3rd Edition
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 6
Slicing and Dicing Markets
IN THIS CHAPTER
Grouping customers together through market segmentation
Understanding who buys, what they buy, and why they buy
Creating market segments that make sense
Shaping your business around the key customers you serve
As you put together your business plan, it may seem good to view each of your customers — the Alexes, Aniyahs, and D’Andres who regularly walk through your doors — as individuals with unique personalities and distinct likes and dislikes. You may also be tempted to make things simple and lump everyone together and view all your customers in exactly the same way — after all, the whole world should want your products and services, right?
Unfortunately, neither of these tactics is very helpful when it comes to creating a business plan you can use. In an ideal world, you could address each customer individually. Walmart sees more than 200 million customers a week. Southwest Airlines averages more than 350,000 passengers per day. Starbucks’s baristas serve well over a million worldwide caffeine addicts per hour. But is this one-by-one ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.