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Business Plans For Dummies, 3rd Edition
book

Business Plans For Dummies, 3rd Edition

by Paul Tiffany, Steven D. Peterson
March 2022
Beginner content levelBeginner
416 pages
11h 44m
English
For Dummies
Content preview from Business Plans For Dummies, 3rd Edition

Chapter 9

Assessing Where You Stand Today

IN THIS CHAPTER

check Discovering your capabilities and resources

check Spotting company strengths and weaknesses

check Using SWOT to analyze your business landscape

Have you ever noticed how, when your BF texts you a picture of the two of you at that super little eatery you were at together last night, you silently say to yourself, “OMG, that couldn’t be me — that person seems so … so old, or looks like [fill in your favorite negative expression here].” Or worse, that new acquaintance is shown a picture of you taken, we mean really, not that long ago, and exclaims, “Wow, you must have been a real catch back then!” “Back then? Back then? But I still look the same!” Sorry, but no you don’t.

In fact, we don’t know exactly what we look like to other people, do we? Which explains the difficulty most people have creating an honest self-portrait — whether they try to recognize their appearance or make objective statements about their strengths and weaknesses.

Assessing yourself isn’t an easy task. You have to measure strengths and weaknesses relative to the situations at hand; a strength in one circumstance may prove to be a weakness in another. Leadership and ...

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Publisher Resources

ISBN: 9781119866374Purchase Link