September 2022
Intermediate to advanced
304 pages
7h 11m
English
As we have seen throughout this book, stakeholders of all levels often prefer to ignore change initiatives for numerous reasons. However, it is extremely challenging to deliver change if the individuals and teams impacted are not engaged. In this chapter we will:
Understand what stakeholder engagement is and why it is important in the delivery of change.
Learn how to identify stakeholders and define the optimum tools and techniques to engage them.
Learn how to overcome the challenges associated with engaging different groups.
Understand how senior leaders can help.
In a change environment, it is common to use the word ‘stakeholder’ as a catch-all for anyone with a ‘stake’ in the ...
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