October 2019
Beginner
272 pages
7h 19m
English

Stories stimulate oxytocin, the neurochemical that motivates cooperation. Telling stories evokes emotions, enhances empathy, and increases connection. Stories are a primal form of communication dating back to when our “flat screens” were cave walls. Through stories we share passions, hardships, sadness, and joys. Narratives help us find meaning.
Neuroeconomist Paul Zak’s research indicates that, biologically, we process stories as if they were real experiences. The listener is feeling and bonding with you. Telling a story in a 1:1 meeting, during a group discussion, or from the ...
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