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CONNECT JOBS TO THE LARGER MISSION

There’s Always a Why

The deepest urge in human nature is the desire to be important.

—JOHN DEWEY

Do you bolt out of bed before your alarm rings and skip off to work bursting with enthusiasm? Excellent! Be sure to turn to your neighbor and share your secrets. If you hit the snooze button twice, down two cups of coffee, and are still dragging your feet wondering, Do I matter? Does what I do make a difference? Does anyone care?—well, then this chapter is for you (and your boss).

We are not hardwired to pursue money. In “The Human Equation: Building Profits by Putting People First,” James Pfeffer reviews studies ...

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