October 2009
Intermediate to advanced
224 pages
9h 55m
English
Content preview from Design School Confidential
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(RAY)
Job:05-11998/12412 Title:RP-Design School Con dential
#175 Dtp:160(P) Page:44
026-224_12412.indd 44026-224_12412.indd 44 5/28/09 3:24:58 PM5/28/09 3:24:58 PM
(RAY) Text
Job:05-11998/12412 Title:RP-Design School Con dential
#175 Dtp:160(P) Page:44
project brief
Create an identity for a hypothetical product. If
your product is based on an existing consumer
product, target a new market segment and make
appropriate modifi cations to the product.
Identify your audience and develop an un-
derstanding of their needs. Use these insights to
shape your design decisions.
Analyze and evaluate the product and its
competitive context.
Identify the target consumer ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.