July 2019
Intermediate to advanced
464 pages
12h 55m
German
Content preview from Digital und Web Analytics, 5. Auflage
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Über den Autor
Marco Hassler hat Betriebswirtschaft an der Universität St. Gallen studiert und ist seit 2001 bei der Digital-Agentur Namics als Berater und heute Senior Principal Consultant tätig. Er beschäftigt sich dort insbesondere in der inhaltlichen, technischen und Experience-zentrierten Konzeption von Websites, Apps und Anwendungen für Großunternehmen und ist neben Digital Analytics auf die Bereiche Digital Marketing, Personalization, Marketing Automation, Customer Experience und Content-Management-Systeme spezialisiert.
Seit 1998 befasst er sich mit Web-Statistik im herkömmlichen Sinn und seit 2002 mit den betriebswirtschaftlich orientierten und aufs Marketing fokussierten Methoden von Web Analytics. Während dieser Zeit war er in ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.