July 2019
Intermediate to advanced
464 pages
12h 55m
German
Content preview from Digital und Web Analytics, 5. Auflage
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Wenn man sich zum ersten Mal in ein Analytics-System einloggt, mag man wegen den schönen Auswertungen und Grafiken begeistert sein. Doch schon nach kurzer Zeit kommt mit dem »Und jetzt ...?« die Frage nach der Bedeutung der einzelnen Zahlenreihen und Diagramme auf. Im Folgenden wird deshalb geklärt, was hinter den einzelnen Begrifflichkeiten steckt, wie sie zustande kommen und wie man sie nutzen kann, um mehr über die Website und ihre Besucher zu erfahren. Im späteren Gebrauch nutzen wir diese Auswertungen, um täglich oder wöchentlich die Vorkommnisse auf der Website im Auge zu behalten.
Abb. 5.1: Metriken helfen, Website-Vorkommnisse zu analysieren und zu interpretieren.
5.1 Metriken ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.