July 2019
Intermediate to advanced
464 pages
12h 55m
German
Content preview from Digital und Web Analytics, 5. Auflage
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
In den vorausgegangenen Kapiteln haben Sie die Bedeutung von rund 80 Metriken kennengelernt und gesehen, was man damit messen kann. Bei der Flut an Zahlen und Auswertungen vergisst man gern das Wesentliche, nämlich, wie man diese nun sinnvoll nutzt.
Metriken in dieser Breite helfen, den Besucher, sein Verhalten und seine Motivationen zu verstehen. Dieses Verständnis ist entscheidend, will man später eine Optimierung der Website vornehmen. Andernfalls läuft man nämlich die Gefahr, an den Bedürfnissen vorbei zu optimieren und somit gesetzte Ziele nicht zu erreichen. Um das Verständnis für die Ziele und Bedürfnisse der Besucher zu schärfen, sollten Metriken deshalb folgendermaßen genutzt werden:
-
Beobachten: ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.