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Digital und Web Analytics, 5. Auflage
book

Digital und Web Analytics, 5. Auflage

by Marco Hassler
July 2019
Intermediate to advanced
464 pages
12h 55m
German
mitp Verlag
Content preview from Digital und Web Analytics, 5. Auflage

Kapitel 9 Inhaltsnutzung

Mittlerweile kennen wir die Website-Besucher, ihren Hintergrund, ihr Verhalten und ihre Ziele schon recht gut. Wir wissen, aus welcher Region sie stammen, was sie suchen, wie sie sich durch eine Website klicken und auch mit welcher Motivation sie auf die Website gelangt sind. Was nun noch fehlt, ist die Information, wie gut diese Nutzerbedürfnisse von der Website erfüllt werden.

Die Antwort dazu steckt in den Inhalten einer Website. »Content is King« – Inhalte sind das A und O jeder Website und die Basis dafür, ob ein Besucher das Ziel seines Website-Besuchs überhaupt erfüllen kann. Noch so attraktive Teaser, eine noch so intuitiv bedienbare Navigation oder ein noch so ausgefallenes Design helfen nicht, wenn ...

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Publisher Resources

ISBN: 9783747500477