July 2019
Intermediate to advanced
464 pages
12h 55m
German
Content preview from Digital und Web Analytics, 5. Auflage
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Einleitung
Websites, Apps oder Portale sind äußerst facettenreich. Bei der Gestaltung eines erfolgreichen Auftritts in diesen digitalen Kanälen muss man deshalb zahlreiche Aspekte aus den unterschiedlichsten Perspektiven berücksichtigen. Dazu zählen Themengebiete wie Usability, Customer Centricity, Suchmaschinenoptimierung, Social Media, Digital Marketing, Branding, User Experience oder eben auch Analytics.
Entscheidend für das Verständnis ist dabei, dass es sich bei all den Themen nicht um etwas anderes, sondern nur um einen anderen Blickwinkel auf immer dasselbe Objekt – die Website oder einen anderen digitalen Kanal – handelt. Bei der User Experience ist es der Blick durch die Erlebnis-Brille des Benutzers, bei der Suchmaschinenoptimierung ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.