Skip to Content
Digital und Web Analytics, 5. Auflage
book

Digital und Web Analytics, 5. Auflage

by Marco Hassler
July 2019
Intermediate to advanced
464 pages
12h 55m
German
mitp Verlag
Content preview from Digital und Web Analytics, 5. Auflage

Kapitel 4 Datenauswertung und Präsentation

Während Datensammlung und -speicherungen eher im Hintergrund und unsichtbar ablaufen, ist die Auswertung der Daten der sichtbarste Teil eines Analytics-Systems.

Abb. 4.1: Präsentation und Auswertung der gesammelten und gespeicherten Website-Daten

Die bunten Grafiken und Auswertungen sind denn auch so etwa das Erste, was auffällt und womit Produkthersteller auch gerne zu beeindrucken versuchen. Durch die Schönheit der Kuchendiagramme, Balken- und Liniengrafiken sollte man sich allerdings nicht zu stark vom eigentlichen Funktionsumfang ablenken lassen – denn schlussendlich ist es dies, was bei ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Zeitmanagement mit Outlook, 12th Edition

Zeitmanagement mit Outlook, 12th Edition

Lothar Seiwert, Holger Wöltje, Christian Obermayr

Publisher Resources

ISBN: 9783747500477