July 2019
Intermediate to advanced
464 pages
12h 55m
German
Content preview from Digital und Web Analytics, 5. Auflage
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
In Teil II dieses Buches haben Sie Dutzende Metriken kennengelernt, die Traffic-Quellen messen, Besucher und ihr Verhalten beschreiben oder die Nutzung von Inhalten untersuchen. In Kapitel 12 haben wir uns nun näher mit der Zielsetzung von Websites und anderen Digitalkanälen auseinandergesetzt. Um Metriken zielorientiert zu nutzen und damit den Digital-Erfolg zu multiplizieren, braucht man nun noch eine Kombination der Ziele einerseits und den Metriken aus den Untersuchungsbereichen zu Traffic-Quellen, Besuchern, Verhalten und Inhalten andererseits.
Abb. 13.1: Digital-Ziele stehen im Zentrum ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.