July 2019
Intermediate to advanced
464 pages
12h 55m
German
Content preview from Digital und Web Analytics, 5. Auflage
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Vorwort
Als Google im November 2005 das kostenlose Analytics-System Google Analytics auf den Markt brachte, sorgte das für Aufruhr. Web Analytics war bis dato ein Nischenmarkt. Es gab zwar diverse Anbieter, vornehmlich aus dem US-amerikanischen Raum, doch die Verbreitung der unterschiedlichen Tools und der Umgang damit waren einigen wenigen Experten vorbehalten.
War Web Analytics früher eher in den IT-Abteilungen der Unternehmen angesiedelt, haben einfachere Implementierungsmechanismen und vor allem eine leichtere Usability der Benutzeroberflächen dazu geführt, dass Web Analytics auch für die Marketingabteilungen und Management-Ebenen zunehmend nutzbar wird. Dennoch steckt Web Analytics bei vielen Unternehmen immer noch in den Kinderschuhen. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.