July 2019
Intermediate to advanced
464 pages
12h 55m
German
Content preview from Digital und Web Analytics, 5. Auflage
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In Teil II dieses Buches haben wir uns mit der Beobachtung und Interpretation der Website-Nutzung beschäftigt. Dies sind die Brot-und-Butter-Aufgaben eines jeden Digital-Analysten, die er im Schlaf beherrschen muss. Auf dem Verständnis für Analytics-Metriken aufbauend lassen sich diese nun für die Optimierung der Website und generell der Digitalkanäle einsetzen. Um derartige Digitalkanal-Optimierungen geht es in diesem dritten Teil des Buches.
Abb. 12.1: Phase 3 in der Analytics-Nutzung: Digitalkanäle optimieren und Erfolg steigern
Wenn man ein Problem lösen oder eine Situation verbessern will, ...
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