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Digital und Web Analytics, 5. Auflage
book

Digital und Web Analytics, 5. Auflage

by Marco Hassler
July 2019
Intermediate to advanced
464 pages
12h 55m
German
mitp Verlag
Content preview from Digital und Web Analytics, 5. Auflage

Kapitel 8 Besucherverhalten

Welche Typen von Besuchern mit welchen Eigenschaften sich auf unserer Website bewegen, wissen wir nun. Als Nächstes versuchen wir zu verstehen, wie sich diese während eines Besuchs auf unserer Website verhalten, was sie wollen, wie lange sie verweilen, wo sie klicken und was sie eigentlich suchen. Im Unterschied zu den im letzten Kapitel erläuterten Besuchereigenschaften kann das Verhalten eines Besuchers von Besuch zu Besuch variieren – die Eigenschaften hingegen bleiben auch über einen Besuch hinaus konstant.

Abb. 8.1: Analyse des Verhaltens von Benutzern auf einer Website

Um das Besucherverhalten zu ...

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Publisher Resources

ISBN: 9783747500477