July 2019
Intermediate to advanced
464 pages
12h 55m
German
Content preview from Digital und Web Analytics, 5. Auflage
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Kapitel 10: Spezifische Inhalte und digitale Kanäle
Während im klassischen Verständnis von »Web Analytics« und den bislang angestellten Betrachtungen meist eine Corporate Website im Vordergrund steht, ist das digitale Ökosystem eines Unternehmens heute aber lange nicht mehr nur auf diesen einen Kanal fokussiert. Stattdessen haben Apps, Social-Media-Plattformen oder weitere Dritt-Kanäle eine mindestens ebenso wichtige Bedeutung.
Eingeläutet wurde diese breitere Nutzung und Wahrnehmung des Webs 2005 mit dem von Tim O’Reilly geprägten Begriff des »Web 2.0«. Ein zentraler und weiterhin beständiger Punkt in dieser Betrachtung ist, dass nützliche Inhalte nicht mehr nur zentral von großen Unternehmen publiziert werden, sondern in einem bedeutenden ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.