CHAPTER 6
Build a Dazzling LinkedIn Profile
The Land of Digital Enchantment
Are you ready to build your brand in bits and bytes? We’re going to upgrade enchanté and create the e-version—or e-nchanté.
In this chapter, I’ll give you new insight into the most important elements of your LinkedIn profile, and I’ll share everything you need to know for crafting a profile that is magnetic and compelling. My approach is designed with efficiency in mind, so I am not going to cover every single possible category of content—just the ones that are absolutely critical to your success.
Don’t Confuse Complete With Compelling
LinkedIn gives you a percentage score for your profile. But that’s not much of a metric. It just measures whether or not you have put ...
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