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Digital You: Real Personal Branding in the Virtual Age
book

Digital You: Real Personal Branding in the Virtual Age

by William Arruda
October 2019
Beginner
232 pages
4h 29m
English
Association for Talent Development
Content preview from Digital You: Real Personal Branding in the Virtual Age

Part 2

Virtual You

 

PART 2

Virtual You

Now that you have clarity about the real you, you’re ready for part 2: the process of translating that information into the virtual version of you! We’ll achieve that by first understanding where your brand currently stands online. That baseline will help you build your digital-branding strategy, which is rooted in three essential elements:

profile: the first impression you deliver

people: your network and target audience

performance: enhancing your success by growing your brand.

In chapter 4, I’ll introduce you to the digital-first phenomenon. Then, in chapter 5, I’ll share with you why—regardless of your role, level, industry, or organization—your LinkedIn profile is the most important digital branding ...

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Publisher Resources

ISBN: 9781949036763