E-Commerce Growth Strategy

Introduction

Why I wrote this book

To set the scene for what has gone into creating this book, and the trials, tribulations and hard-won insights of mine that you are about to benefit from reading, I have a folder on my Google Drive named ‘Book Project’, and in that folder there are four sub-folders titled ‘2017’, ‘2020’, ‘2021’ and ‘2022 Kogan Page’. From the folder-naming convention, you would be right if you picked up that I had three failed attempts at writing this book about e-commerce. In hindsight, I am grateful for the sequence of failures because, at each of these timestamps, my fundamental first-principle thinking that underpins e-commerce growth strategy had been evolving, and doing so rapidly.

By 2017, I had interviewed over 120 ...