E-Commerce Growth Strategy

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Customer acquisition

Since the Paleolithic period, when people were largely hunter-gatherers, hunting has been a feature of human history. These hunter-gatherers were often small, nomadic communities who, for nourishment, would go on wild animal hunts and collect herbs and berries. This way of life is not drastically different to the practice of actively searching out new customers and persuading them to make a purchase in an e-commerce context. However, thanks to our connectedness through social platforms, scalable programmatic advertising systems and data-driven targeting strategies, companies may adopt a more focused and planned approach to customer acquisition and span out across the globe from the comfort of their office in New York ...