August 2023
Intermediate to advanced
336 pages
9h 45m
English
Content preview from E-Commerce Growth Strategy
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Search engine marketing
Why SEM?
The cross-functional e-commerce growth stack is like a puzzle. Each piece represents a different aspect of the overall strategy, from marketing and sales to product development and customer service. When put together, these pieces form a cohesive and effective plan that can drive growth and success for your online store. One of the key, crucial even, pieces in your growth stack when it comes to being discovered and giving your brand the opportunity to both generate demand and capture demand generated through other channels, is the search engine and its two key growth tools, ‘search engine optimization’ and ‘paid search’ marketing.
Search engine marketing (SEM) increases a brand’s visibility in search engine ...
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